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SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports."Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said."There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.For a dating website, the most important navigation controls are those that link to the profiles of others, profile creation tools or templates and chat. Red, for example, is associated with fiery love and passion, and may not be as appropriate for a website themed for "sweet" relationships. Make getting a good balance between your revenue sources and the true purpose of the site a goal for every page.Do not let the ads on the site detract too much from member profiles.The two decided to meet "IRL" (in real life) days later. Traditionally known for reviewing products like household cleaners and washers and dryers, Consumer Reports surveyed nearly 10,000 subscribers in the fall of 2016 about online dating and then rated matchmaking sites based on their overall satisfaction.
These two methods, along with selling member personal data and ads on your site, are the two major means of generating revenue on a dating site without charging a subscription fee, as Jonathan Fox of the Free Dating Sites website outlines.
Dating websites are a pretty specific sub-group in the social networking world, and they offer a potentially lucrative business opportunity to web-savvy entrepreneurs.
Keeping the site free, rather than subscription-based, can help grow your user base but it means you'll have to design your service around generating revenue from other sources.
More than half, or 53 percent, of single people have created a dating profile, according to Match's recent Singles in America study, which polled over 5,000 single men and women in December.
Today, 40 percent of singles have dated someone they met online, while only 25 percent met a first date through a friend.